Cherry Valley Lodge Weirick Communications, Inc. was able to generate an end-of-summer destination feature story on Cherry Valley Lodge in Midwest Living. With a circulation of more than 800,000 and a one-page ad rate of more than $34,000, the Lodge received substantial positive response as a result of the article. The Lodge sold more than 100 rooms, with guests still today referencing the article as a reason they visit Cherry Valley Lodge.