The Lofts Hotel The Lofts is a tiny boutique hotel in downtown Columbus. The goal of The Loft’s hotel was to be recognized as the state’s most unique, upscale hotel for visitors, and to be positioned as a world-class boutique property. To help reach this goal, Weirick Communications, Inc. was able to position The Lofts in dozens of notable publications. Just three of these include: Weirick Communications’ efforts secured The Lofts two prominent features in USA Today, perfectly positioned alongside posh hotels in New York, New Orleans and San Francisco. Publicity generated on behalf of The Lofts by Weirick Communications led to the city of Columbus being included on the Fodor’s Choice Destination List. That impressive designation has generated even more great publicity for The Lofts. Weirick Communications worked with the author of Golf Getaways from Cleveland to prominently feature The Lofts in the guidebook. Weirick then worked closely with the Publisher, Gray Publishing, Inc. of Cleveland, to help promote the book, resulting in a two-page pictorial spread in Cleveland Sunday Magazine.