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Mansfield
& Richland County Convention & Visitors Bureau
Weirick
Communications, Inc. was retained by the Mansfield & Richland
County Convention & Visitors Bureau to generate publicity
about the unique and offbeat tourism offerings within the county.
The goal was to use those unusual story pegs to
drive visitor inquiry calls to the CVBs toll-free number.
As part of Weirick Communications work with the Mansfield
& Richland County Convention & Visitors Bureau, weve
placed substantial feature articles in USA Today, the Cleveland
Plain Dealer, Columbus Dispatch and other major daily newspapers
nationwide.
As a result of one Cleveland Plan Dealer article we generated,
the CVB received a record number of phone calls and the factory
featured booked more tours than they could handle.
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